UX/UI Designers creatively design digital products, like parts of a website, that customers interact with. They also conduct research on how users interact with the elements they’ve designed to make a customer’s digital experience pleasant and smooth. A UX/UI designer might do research to understand whether choosing a different color for a website’s background makes users stay on the website longer, or whether moving the “purchase” button to a different locations makes more users actually buy a product. UX/UI Designers also work closely with a company’s software engineering team to make sure that a user can get the data they need quickly and easily.