Digital Marketing Specialists work in online platforms to promote the company's image and products. They manage social media platforms by posting and delivering pictures and content. They work to increase the company's visibility in search engines' results and may manage digital ad campaigns. They must be fluent in online trends and in writing content that represents the brand.
Conduct online marketing initiatives
Collect and analyze web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Collaborate with website developers to create effective digital marketing initiatives.